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Peter Drucker, 1909-2005

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SC Media Centre - Samsung Electronics

Samsung and de GRISOGONO Make Baselworld Tick to Luxury Smart Time
Samsung Gear S2 boldly shines in the glow of jeweler-watchmaker de GRISOGONO


Karachi: April 4, 2016 – Today, Samsung Electronics Co., Ltd. announced their latest fashion collaboration with the renowned and glamorous jewelry and watchmaker, de GRISOGONO. The two iconic brands have come together to co-create the Samsung Gear S2 by de GRISOGONO - a limited-edition jewelry watch designed and sculpted in gold and precious jewels, boasting Samsung’s innovative Gear S2 technology.

The partnership between de GRISOGONO and Samsung goes far beyond mere co-branding and extends into authentic co-creation and design. Both brands combined their vision and unique aesthetic to co-create a limited-edition smartwatch that brings fashion and function together, while allowing you to express your personal style.

“The combination of style and substance is inherent in every Samsung device,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “This dynamic partnership builds on this heritage by merging Samsung’s barrier breaking technology with de GRISOGONO’s signature style to create a smartwatch as unique as the wearer.”

“de GRISOGONO has always been associated with daring products and a visionary approach to High Jewellery and watches,” said Fawaz Gruosi Founder and Creative Director, de GRISOGONO. “Designing a connected watch with Samsung has been an incredible experience for both brands. Samsung brought to the table the best and most intuitive technology, while de Grisogono brought its glamorous design and craftsmanship expertise. The resulting Samsung Gear S2 by de Grisogono clearly embodies all of our boldness in watch design and our jewellery savoir-faire, while maintaining all of Samsung’s technological capabilities and intuitive usage. This watch will take an honourable place alongside de GRISOGONO’s Meccanico, Otturatore and Occhio, as another of our brand’s revolutionary approaches to displaying time.”

The Samsung Gear S2 by de GRISOGONO channels inspiration from traditional jewelry and watchmaking, evoking the distinctive de GRISOGONO design heritage. The smartwatch is transformed into smart fashion with rose gold, over 100 black and white diamonds and a bracelet studded with de GRISOGONO’s signature galuchat. The diamond-set gold bezel turns freely around the dial, allowing consumers to access the Gear S2’s library of applications and features, including notifications, activity logs.

Dedicated to perfection, innovation and imagination, de GRISOGONO has spent the last 20 years creating a characteristic and distinguished style expressed through collections that have made a lasting impression on the watch and jewelry industry. The designer’s signature look blends glamour and artistry, and brings his bold vision to life. Both Samsung and de GRISOGONO share a barrier-breaking vision and cherish craftsmanship along with the beauty of design, thereby fueling the co-creation of the Samsung Gear S2 by de GRISOGONO and a partnership that further unites fashion and technology.

The Samsung Gear S2 by de GRISOGONO will be debuted at Baselworld 2016. This limited-edition smartwatch will be available for purchase starting this summer through both Samsung and de GRISOGONO’s retail channels.
For more product information, please visit http://www.samsungmobilepress.com



Samsung Elevates Mobile Phone Picture Quality
with Dual Pixel Technology in its Newest Image Sensor


Karachi: March 28, 2016 – Samsung Electronics Co., Ltd., a world leader in advanced semiconductor technology, today announced its newest 12 megapixel (Mp) image sensor for smartphones, which will elevate the quality of mobile phone pictures. Already in mass production, this 1.4μm-pixel-based image sensor is equipped with Dual Pixel technology that has been reserved for DSLR cameras. The technology enables rapid auto-focus for fast photo shooting while producing premium image quality on mobile devices, even in low light situations.

“With 12 million pixels working as a phase detection auto-focus (PDAF) agent, the new image sensor brings professional auto-focusing performance to a mobile device,” said Ben K. Hur, Vice President of Marketing, System LSI Business at Samsung Electronics. “Consumers will be able to capture their daily events and precious moments instantly on a smartphone as the moments unfold, regardless of lighting conditions.”

Samsung’s new image sensor with Dual Pixel technology employs two photodiodes located on the left and right halves of a pixel, while a conventional image sensor dedicates less than five percent of its pixels, with one photodiode each that converts light particles into measurable photocurrent for phase detection. As each and every pixel of the Dual Pixel image sensor is capable of detecting phase differences of perceived light, significantly faster auto-focus has become possible. With such groundbreaking improvements, the image sensor ensures clear and sharp images especially for moving objects even in poor lighting conditions.

The image sensor has also adopted Samsung’s ISOCELL technology, which isolates the photodiodes in each pixel with a physical wall to further reduce color cross talk, maximizing the image sensor’s performance.

For top-of-the-line performance while keeping the size to a minimum, the new image sensor is built with cutting-edge chip-stacking technology. The Dual Pixel image sensor stacks a 65 nanometer (nm) sensor and 28nm logic chip together to deliver outstanding photo-taking experiences in today’s sleek smartphones.

Samsung Galaxy S7 & S7-Edge launch ceremony
held at Cine-Star Lahore


Karachi: March 18, 2016 - Samsung held a grand launch ceremony to announce the launch of Galaxy S7 and Galaxy S7 edge, at Samsung Imax in Lahore, recently. The entire area of Samsung IMAX was turned into a new-age technology experience zone where people could interact with the most powerful smartphones till date.

Samsung recently closed the pre-orders of Galaxy S7edge and Galaxy S7 where 70% of the smartphones were pre-ordered within the first day of pre-order announcement by Samsung. Samsung has seen overwhelming response and interest of people in the newly launched powerful smartphones.

The advanced camera on Galaxy S7edge & Galaxy S7 captures more light to deliver high quality images. The F1.7 lens on both sides of the phone and larger pixels on the rear camera’s image sensor allow for brighter and sharper images – even in low light. It offers the world’s first dual pixel sensor on a smartphone camera, using 100% of the pixel on the Dual Pixel sensor for phase detection. Each pixel has two photodiodes that capture light independently to enhance the detection even in the dark. The camera also has the Motion Panorama, Hyperlapse video mode, Selfie flash and spotlight features.

The President of Samsung Pakistan & Afghanistan – Mr. J. H. Lee stated; “It is a delightful occasion for Samsung, as the new S7 series has already received an overwhelming response from the consumers, where a Free Samsung Gear VR is being given with every pre-order. Samsung will continue to inspire its customers with ground-breaking innovations and high-performance devices. We have revolutionized the consumer’s lifestyle with our innovative technology around the world including Pakistan"

These devices are powered by a longer-lasting, fast charging 3300mAh/3600mAh battery, and are water-resistant (IP68 standard) to withstand rain or the pool, enduring up to 30 minutes or 1.5 meters of water depth. The Knox feature ensures that the data in this device remains completely protected against malware.