SHAMROCK Communications (Pvt.) Ltd.

public relations, marketing services, publications, conferences, event management

Peter Drucker, 1909-2005

There is nothing so useless as doing efficiently that which should not be done at all."

SC Media Centre - Microsoft

Microsoft Pakistan briefs media on its broad-based social initiatives

Karachi: February 3, 2016 – Microsoft Pakistan conducted a press conference on its Corporate Social Responsibility (CSR) initiatives. The event was held at Microsoft’s Karachi Office on3rd February 2016. The General Manager of Microsoft NEPA region – Ms Leila Surhan personally graced the occasion and was also accompanied by the Country Manager of Microsoft Pakistan - Mr. Nadeem Malik. The two senior executives of Microsoft briefed the media about the scope and impact of the generous social development ventures launched by Microsoft Pakistan, with particular emphasis on the upcoming employability portal being created by Microsoft.

The Microsoft Pakistan Employability Portal (Rozgar) is designed to deliver comprehensive online facilities for; youth which include Teachers, Students and Entrepreneurs. The idea behind this initiative is to help the human resources learn soft skills, while bridging the gap between Job-seekers and employment opportunities available in market. Microsoft Pakistan has collaborated with credible international and local NGOs for operating this broad-based initiative.

Another vital initiative orchestrated by Microsoft Pakistan is the “Internet safety & security campaign”. Under this campaign, teachers, students, entrepreneurs and users can learn how to use the internet safely. Microsoft Pakistan is supporting NGOs in terms of ‘Software Donation programme’ and capacity building trainings, to improve their performance by promoting automated functionality. Through this programme, Microsoft has been donating advanced software to various important institutions, thus building capacity in the country.

Commenting on the occasion, the General Manager of Microsoft NEPA region – Ms. Leila Surhan stated that; “At Microsoft, we apply our technology, talent and financial resources to foster opportunity and serve the needs of communities around the globe and we are doing same in Pakistan. We inspire the common people to explore their true potential. Being the global leader in Information Technology - Microsoft has the capacity to make a difference in this world, in a way that no other company can.”

“We strive to empower every person and every organization on the planet, to achieve more by reinventing productivity. It is not enough to build great products and services, our performance and innovation is actually reflected by the impact we have on people’s lives. We are committed to conduct our business with integrity, with respect for human rights, and in ways that promote environmental sustainability.” She further said. For further information please visit “Microsoft Citizenship website”:

Microsoft Nurturing the Youth for National Development

Karachi: January 6, 2016 – Microsoft Pakistan conducted four illuminating events under the umbrella of Citizenship in Pakistan by the name “Enabling Youth for National Development”. The events were successfully orchestrated in Peshawar, Islamabad, Lahore and Karachi, respectively.

A large number of key decision makers from various NGOs, private academia and private companies were invited to the event. A discussion session was held among the speakers and the participants, where they discussed in detail the importance of finer youth fostering for national development.

The Country Manager of Microsoft Pakistan – Mr. Nadeem Malik stated "Acting as a responsible corporate citizen, Microsoft Pakistan is committed to serve the communities, with robust initiatives that empower the people. Going beyond its primary business operations, Microsoft Pakistan is passionately working with its customers, partners, employees and communities to help the nation realize its full potential. Addressing a range of societal opportunities and challenges, Microsoft extends valuable expertise and resources to nurture education, employment and entrepreneurship for accelerating economic growth."

The impetus of these events was to create a mutual bond between NGOs, academia and the private industry. The partnership formations will further prove to be beneficial in reaching grass-root level communities and the youth, to enable them in becoming prosperous entrepreneurs.

Through this event Microsoft also created awareness regarding Microsoft’s employability portal “Rozgar” which will be launched soon. Microsoft employability portal will provide the youth with exclusive access, via internet and mobile phone, to courses which will better aid in developing their professional skills and boost employment. It is a platform with a job search function, youth mentoring and social and professional networking. A product made in MEA which will be introduced in more than 15 countries, in conjunction with Ministries of Youth, Labor, donor organizations and lead NGO’s.

Microsoft’s Citizenship program in Pakistan believes in empowering every person and every organization on the planet to achieve more and be the spark of change. These initiatives are aimed at elevating Pakistan to the next level of technological competence, by empowering the citizens and promoting knowledge, to achieve high productivity and high rate of employment, through instant access to cutting-edge solutions and advanced information systems.