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Quote
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Peter Drucker, 1909-2005

There is nothing so useless as doing efficiently that which should not be done at all."

SC Publications - BrandWagon (A Marketing Publication - Since 2002)

Issue No. 25 : November - December 07

Lead Story
Profile
Brand Success 
Tourism 
Model Watch 
Eating out
Industry 
: Franchised Cricket: The Game of the Future?
: Ayesha Safuddin, CEO, Kaarvan Crafts Foundation
: Ghalia Umer, Brand & Business Manager, Si3
: Cradle of Civilization
: Natasha Saleem
: Drink, Drink & be Merry!
: Kamal Uddin Khan, President & CEO, Arif Habib Bank


Issue No. 24 : Vol VI, Issue No. 4, 2007

Lead Story
Profile
Brand Success 
Tourism 
Model Watch 
Industry 
: Where has our appetite for books gone?
: Ismail Teli, MD, IGLOO (Pvt.) Ltd.
: Asim Ghous, Brand Manager, Mobile Zone
: KGC - A picture - perfect oasis
: Meera Ansari
: Ruediger Koppelmann, Associate Marketing Director, Procter & Gamble, Pakistan

 

Issue No. 23 : Vol VI, Issue No. 3, 2007

Lead Story
Profile
Brand Success 
Tourism 
Model Watch 
Industry 
: Pakistan's hotel industry in take-off mode
: Omar Ahmed, Chief Operating Officer, TV One
: Rehman Afzal, Brand Manager, Tapal Danedar
: Shandur Pass - Polo on top of the world
: Arisha
: Murad Saigol, Director Marketing, Pak Elektron Ltd. (PEL)

 

Issue No. 22 : Vol VI, Issue No. 2, 2007

Lead Story
Profile
Brand Success 

Tourism 
Model Watch 
Industry 
: Banking Boom
: Juergen Koenig, MD, Merck Marker (Pvt.) Ltd.
: Fareed Tharani, Brand Manager - Igloo Ice Cream (Pakistan Dairy Products (Pvt.) Ltd.
: The magic of Malam Jabba
: Tantalising Tooba
: Syed Nasir Ali, Director Commercial, Airblue

 

Issue No. 21 : Vol VI, Issue No. 1, 2007

Lead Story
Profile
Brand Success 

Tourism 
Model Watch 
Industry 
: The Colours of Pakistan
: Rafiq Rangoonwala, CEO, Cupola Group of Companies
: Raza Ali Gorar, Assistant Brand Manager - Prepay, Pak Telecom Mobile Ltd. (Ufone)
: For the World, Pakistan is waiting
: Shine on Sonya
: Shanaz Ramzi, Head of Marketing, Press & Public Relations, HUM TV

 

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